"There's Enough Work for Everybody" — Jeremy & Nicole King of Olive Branch on Collaboration, Rest, and Redefining Success

What happens when you sell everything, move your family across the country in seven days, and start over in a place you barely know?

In this episode of LevelUp Russellville, we sit down with Jeremy and Nicole King from Olive Branch, a landscaping company based in Conway, Arkansas. Originally from Northern California, they made the leap to Arkansas before their oldest started kindergarten—and they haven’t looked back.

But this isn’t just a story about changing zip codes. It’s about changing how you think about success, competition, and what it really means to build something that matters.

Jeremy shares a refreshingly honest take on the landscaping industry: instead of undercutting competitors, what if businesses actually talked to each other? What if there really is enough work for everyone? We dig into their philosophy of collaboration over competition, how they’ve redefined success from dollars to impact, and why they believe in giving people second chances.

Nicole opens up about work-life balance as entrepreneurs and parents—and how a business coach helped them create boundaries that actually made them more productive. We also get into managing employees without micromanaging, the “80 ways to do something” principle, and what it means to choose love over fear in every business decision.

Whether you’re running a business, thinking about starting one, or just curious about what makes local entrepreneurs tick, this one’s worth your time.

Jeremy & Nicole King Owners, Olive Branch Conway, Arkansas

Resources Mentioned

Living Fearless by Jamie Winship (book recommendation) Business on Purpose (business coaching program)